Not-for-profit marketing
Fundraising rules,
state by state.
Most states now treat ACNC-registered charities as authorised to fundraise once they notify, and most apply the National Fundraising Principles. NSW made all 16 Principles enforceable conditions from 1 April 2026, and WA made them mandatory from 1 August 2026. Queensland and Tasmania are still catching up. On top of that, Australian Consumer Law applies to fundraising done in trade or commerce.
How it works
by state.
Pick a state to see the route and whether the Principles apply. Rules changed through 2026, so check the source before you rely on it.
Fundraising by state
Where can you
fundraise, and how?
Pick a state. You'll see how an ACNC-registered charity gets authority to fundraise there, and whether the National Fundraising Principles apply. Checked 2 November 2026.
Authority to fundraise
National Fundraising Principles
Not ACNC-registered, or fundraising in several states? Check each state's rules. Small volunteer-run fundraising under a state's threshold may not need a licence.
The National
Fundraising Principles.
The National Fundraising Principles are 16 short rules, including not misleading donors, respecting requests to stop contact, and being clear about who's asking. In NSW, all 16 are now conditions of your fundraising authority.
For marketing, the ones that bite are honesty about what money is used for, and stopping contact when someone asks. Build both into your appeal templates and your email system.
Consumer law
applies too.
The Australian Consumer Law applies when fundraising is in trade or commerce, for example selling goods or using paid fundraisers. The ACCC's guide for charities covers it in detail. Misleading donors is a problem whether or not the ACL applies.
Small
fundraisers.
Small, volunteer-run fundraising may not need a licence. Under $15,000 a year in NSW or $20,000 gross in Victoria, run by volunteers only, or under $15,000 in the ACT, the licensing rules generally don't apply. Check the current threshold in your state.
What you can
say in appeals.
Only DGRs can say gifts are tax deductible, and the ATO encourages them to be open about their DGR status. Say what the money is for in terms you could prove later. If money raised for one purpose might be used for another, say so up front.
Matched giving, 'every dollar doubled' and similar claims need a real match behind them, with its limit stated. Urgency should be true: 'the van needs replacing before winter' is fine if it does.
Online fundraising
counts.
Fundraising rules don't stop at street appeals. Donate pages, email appeals, social posts and peer-to-peer pages are all ways of asking for money, so the same honesty rules apply to them.
If supporters run their own pages for your cause, give them clear wording: what the money is for, that it goes to your charity, and whether gifts are deductible. Check what's being said in your name from time to time.
What I see most often
What I see
most often.
- 1
Unsubscribe that doesn't work
People ask to stop hearing from the charity, and the next appeal arrives anyway.
- 2
Vague use of funds
'Your gift helps us do more' with nothing about what the money is for.
- 3
Deductible claims without DGR
'Tax deductible' on appeals from organisations without DGR status.
- 4
Old licence wording
Footer text about a state licence process that has since changed.
The honest bit. This is a marketing summary, not legal advice. Rules changed in several states in 2026. Check your state regulator or a not-for-profit legal service before you rely on it.
Questions
people ask.
Do I need a fundraising licence in NSW?
If you're ACNC-registered and notify the ACNC, you're treated as holding a fundraising authority from 1 April 2026. Other organisations apply for an authority through NSW Fair Trading.
What are the National Fundraising Principles?
Sixteen rules for honest fundraising, adopted by most states, covering things like not misleading donors and stopping contact when asked.
Can a non-DGR charity fundraise?
Yes, but it can't say gifts are tax deductible. The ATO says non-DGRs can collect for a DGR, though donors can't claim those gifts.
Does the Australian Consumer Law apply to charities?
When fundraising is in trade or commerce, such as selling goods or using paid fundraisers.
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