Services
Three jobs.
One way of thinking.
I offer SEO, AI search, Google Ads, Meta and LinkedIn ads, landing pages and tracking for Australian businesses. Every service does one of three jobs: get you found when people search, get you chosen when they compare, or prove which spend actually made you money. Most businesses need one of those far more than the other two. That's the one to start with.
Written by Dan Picken, founder. Last checked 26 October 2026.Get found
Show up when people search, on Google and in AI answers like ChatGPT and Google's AI Mode.
Methods I use
- SEORank for the searches that turn into customers, not just traffic.Read more
- AI SEOGet named when people ask ChatGPT, Gemini or Google's AI.Read more
- Local SEOGoogle Business Profile and local pages that win the map.Read more
- E-commerce SEOCollections, filters and product data, so Google and AI answers show your products.Read more
- Content marketingWhat to write, in what order, and what it must add that others don't.Read more
- Web designWebsites planned from real searches, fast on a phone, and yours to own.Read more
- Site migrationsMove platforms or redesign without losing your rankings.Read more
Get chosen
Paid ads and landing pages that match what the buyer is thinking at that moment.
Methods I use
- Google AdsSearch, Shopping and Performance Max, run on patterns in real search terms.Read more
- Facebook and Instagram adsFacebook and Instagram, with creative built around how your buyers decide.Read more
- TikTok AdsShort videos in the For You feed, planned around how often creative wears out.Read more
- LinkedIn AdsReach business buyers by role, company and industry.Read more
- Landing pages and CROPages that keep the ad's promise, tested to convert more of the same traffic.Read more
- Conversion rate optimisationMore orders and enquiries from the visitors you already have, tested only when the traffic can tell.Read more
- Google Ad GrantsFor not-for-profits: use Google's free ad credit well and stay within the rules.Eligible charities get up to $10,000 (US) a month in Google Search ads.Read more
- Microsoft AdsExtra reach on Bing, for buyers who search from a computer.Read more
- DOOHDigital billboards and screens, bought and measured like digital ads.Read more
Prove it worked
Ad platforms grade their own homework. I set up tracking you can trust, then test what actually caused the sale.
Methods I use
Behind all three
Strategy and research
Work out who you're selling to, how they decide, and where you can win, before spending a dollar.
Methods I use
- Free marketing auditGoogle Ads, or search and AI visibility: the top 3 fixes and a 20-minute call.Read more
- The Market BlueprintMy one-off strategy package: the maps of your market and a 90-day plan.How it works
- Buyer psychology researchMine reviews, searches and forums for the words and worries behind each purchase.Read more
- Competitor analysisWhat competitors rank for, advertise and say, and the gaps they've left.Read more
For agencies
Your specialist,
under your brand.
White-label and contract SEO, Google Ads and Meta for agencies that need senior hands without hiring. Your client, your brand, your relationship. I do the work and stay out of sight.
Three questions
Which job
comes first?
Most businesses try to fix all three at once and do none of them well. Answer honestly. 'Not sure' counts as no.
- Can you see which enquiries or sales came from which ads, searches or pages? If not, start with prove it worked.
- When someone searches for what you do, do you show up on Google or in AI answers? If not, start with get found.
- When people find you, do enough of them get in touch or buy? If not, start with get chosen.
- Yes to all three? Then it's about scale: see strategy and research.
Straight answer
What I
don't do.
I'd rather do fewer things properly. These aren't on offer right now. If you need one, ask, and I'll tell you what to look for in whoever does it.
- Website design and builds
- Email marketing
- TikTok ads
Questions
people ask.
What's the difference between SEO and AI search?
SEO gets your pages ranking in Google's results. AI search is about being named in answers from ChatGPT, Gemini and Google's AI Mode. They overlap more than most people expect: Google says the best practices for SEO remain relevant for its AI features, and there's no special file or markup to add. Where they differ is what gets you named: being mentioned and described the same way across other sites.
Should I start with SEO or Google Ads?
Ads can bring enquiries this week, but you pay for every click. SEO takes months, then keeps working without a cost per click. If you need leads now and have the budget, start with ads and use what they show you about which searches turn into sales to plan the SEO. The picker on this page helps you decide.
Why fix tracking before spending more on ads?
Because Google's automated bidding optimises for the conversions you tell it about. If it's counting the wrong thing, more budget buys more of the wrong thing, faster.
What does 'prove it worked' actually mean?
Platform reports count sales that happened after an ad. That's not the same as sales the ad caused. A test holds a group back from seeing the ads and compares, which is how Google's own Conversion Lift works. The difference between the two numbers is often bigger than people expect.
Do you build websites?
No. I build and fix landing pages for campaigns, not full websites. If you need a new site, I'll tell you what to ask whoever builds it, so it's set up for search and tracking from day one.
Still not sure
where to start?
Takes a minute. Audits come back within 1 to 2 business days. For anything else, I'll get back to you as soon as possible.
What happens next
- 1I'll ask for read-only access, or just your website for a search audit.
- 2I go through it and write up the 3 biggest fixes.
- 3A 20-minute call to walk you through it. No pitch unless you ask.