Same methods.
Different buyers.

In NSW, ads for electrical, plumbing, gas fitting, draining and air conditioning work must show the licensee's name and licence number. That includes your Google Ads and Facebook posts, not just the side of the ute.

What to do: Put the licence number in your site footer, your Google Business Profile and every ad template once, so nobody has to remember.

Regulated health services can't use testimonials in advertising. Reviews that mention symptoms, diagnosis, treatment or outcomes count, even on your own site. Comments about service, like friendly staff or easy parking, are generally fine.

What to do: Check every review widget and social proof block on your site before you run ads to it. That's usually where the problem sits.

ASIC's guide on advertising financial products and credit (RG 234) expects the headline message to match the fine print. A big rate up top with the catch in tiny type is exactly what it warns against.

What to do: Write the ad so the headline still holds true if someone never reads the small print. If it doesn't, change the headline, not the font size.

Registered training organisations must show their registration code in marketing, and keep nationally recognised training clearly separate from other courses. That applies to material agencies and partners publish for them too.

What to do: If an agency runs your ads, the code goes in their templates as well. 'The agency did it' isn't a defence.

Google Ad Grants accounts must keep a 5% click-through rate each month. Miss it two months in a row and the account is switched off until it's fixed.

What to do: Cut the broad, low-intent keywords that soak up impressions. A smaller account that people click beats a big one Google turns off.

Cold email and SMS fall under the Spam Act. The ACMA says you need consent, your real business details, and a working unsubscribe, and it doesn't carve out business inboxes.

What to do: Treat outreach as a way to start a conversation with people who opted in, not a list you bought. It also gets better reply rates.

Claims about future results need reasonable grounds when you make them. In the We Buy Houses seminar and mentoring case, the court found student testimonials misleading.

What to do: Sell the process, not a promised income or outcome. Use client words with context, and only results that are typical.

Registered tax and BAS agents must tell prospective clients how to check the TPB register and how to complain, and the TPB says a public website is one way to do it.

What to do: Put the information on your website, with your registration number. It is a trust signal you already have to give.

From 17 November 2026, NSW residential sale ads must show a price or price range, not below the agent's estimate, for agency agreements signed from that date.

What to do: Update ad templates and portal listings now, and fix any online ad within 1 business day if an offer changes the picture.

The NDIA doesn't endorse or approve any products or services, so 'NDIS approved' is likely to breach the Australian Consumer Law.

What to do: Say what you offer and that participants can check whether it fits their plan. Never say it's covered for everyone.

There are 13 recognised dental specialties, and cosmetic dentistry isn't one. 'Specialises in' is likely to mislead without specialist registration.

What to do: Use 'experience in' wording, and check every page title, Google profile and ad headline for 'specialist'.

From 1 November 2025, each marketing fund needs its own bank account, and the fund statement is due within 4 months of year end.

What to do: Report fund spend line by line, not 'TV 50%'. A clear statement is also the best answer to 'what do we get for our fees?'

Door-to-door solar sales are limited to weekdays 9am to 6pm and Saturdays 9am to 5pm, buyers get a 10 business day cooling-off, and no payment can be taken during it.

What to do: Build the cooling-off into your sales process and say it plainly. If you buy leads, check how they were collected.

NSW dealer ads must show dealer charges in dollars and not use 'on-road costs' wording for statutory charges, and a priced used car needs its rego or stock number.

What to do: Lead with the drive-away price as one figure, and add the licence number to every ad and the website.

The ACCC has warned that 'No Contracts' is likely misleading if members must give written notice, pay during a notice period or pay to leave.

What to do: Say exactly how cancelling works, in the ad and on the join page, instead of 'no contract'.

The TGA says ads can't refer to prescription-only injectables, including generic terms like 'anti-wrinkle injections' and 'dermal fillers', nicknames and hashtags.

What to do: Advertise the consultation, not the product, and check every caption and hashtag before it goes up.

In August 2026 the Federal Court found eHarmony misled consumers on automatic renewal, cancellation and 'free' membership. Subscriptions are an ACCC priority.

What to do: Show the renewal date, the full price after any trial and how to cancel, right next to the sign-up button.