Privacy
Your details,
kept simple.
This site collects what it needs to reply to you and to see which marketing works. Nothing is sold, and you can ask what I hold or have it deleted at any time. Last updated 27 October 2026.
Who this covers
This policy covers The Digital Alchemists (ABN 32 645 658 680), run by Dan Picken on the Central Coast, NSW. It explains what personal information this website collects, why, where it goes, and what you can do about it.
Questions about any of it: email [email protected] or call 0409 710 809.
What I collect
When you ask for an audit: your name, email, website, monthly ad spend range, and anything you write in the message box.
Where you came from: if you arrive from an ad or a tagged link, the site notes the ad click ID (for example from Google or Meta), the campaign tags in the link, the first page you landed on and the site that sent you. This is kept in your browser for that visit only, and is sent with the form if you fill it in.
Website analytics: once switched on, Google Analytics (through Google Tag Manager) records how the site is used: pages viewed, device, browser and rough location. I don't send your name, email or phone number to Google.
During an audit: if you give me read-only access to an ads or analytics account, I only use what's in it to do the audit you asked for.
If you email or call: whatever you choose to tell me.
Why I collect it
To reply to you, do the audit, and work with you if you become a client.
To see which pages and ads bring enquiries, so I can spend my own marketing budget better. That's the same thing I do for clients.
I don't sell your information, and I don't add you to a mailing list unless you ask.
Where it is stored, and who else sees it
Cloudflare hosts this website and the database where form requests are saved.
Resend sends me an email each time the form is filled in. Resend stores its data in the United States.
Google provides the website analytics, once switched on.
Google Ads and Meta: if an enquiry came from one of my ads, I may tell that platform the enquiry happened, using the ad click ID, so it learns which ads work. Not your name or email.
Because these providers run servers overseas, your information may be stored or processed outside Australia, mainly in the United States. I use reputable providers and keep access to my own accounts locked down.
How long I keep it
If you ask for an audit and we don't end up working together, your details are deleted two years after we last spoke. Client records are kept as long as the law requires for tax and business records.
Seeing, fixing or deleting your information
Email [email protected] to ask what I hold about you, to correct it, or to have it deleted. I'll reply within 30 days.
Complaints
If you think I've mishandled your information, tell me first at [email protected] and I'll sort it out. If you're not happy with my response, you can complain to the Office of the Australian Information Commissioner.
Changes to this policy
If what the site collects changes, this page changes too. Last updated 27 October 2026.