Hospitality marketing
Google profiles
for venues.
For a venue, the Google profile is the shopfront most people see first. Add your menu with prices using Google's menu editor, choose which ordering link Google shows as your preferred provider, add a booking link through a partner, keep photos current, and reply to reviews. Each one lets a diner act without calling.
Written by Dan Picken, a marketer who checks the sources. Last checked 2 November 2026.Ordering and
booking links.
Under food ordering, you can add providers or your own link and set a preferred provider for pickup or delivery. Turning off 'Accept orders' hides them all. Outside the US, ordering can appear as an 'Order online' button through a Google ordering partner, or as 'Place an order' links.
Some providers offer cheaper Google orders: DoorDash says orders through its Storefront via Google are 0% commission (check whether payment processing fees apply), though you don't get the customer's contact details. For bookings, partners such as Quandoo offer Reserve with Google; check which your booking system supports.
Photos and
reviews.
Google's photo guidelines: JPG or PNG, 10 KB to 5 MB, 720 by 720 pixels recommended, videos up to 30 seconds. Photos only appear once the profile is verified.
Google bans incentives for reviews, asking only happy customers, staff review quotas and pressuring people on site. Ask every table the same way, perhaps with a card or QR code with the bill, and reply to reviews in your own words.
The small
details.
Set attributes that help people decide: outdoor seating, wheelchair access, kid-friendly, dog-friendly, vegan options, takes bookings. Add public holiday hours well ahead, and special hours for events.
Use posts for events, specials and new menus. They're cheap to make and show the venue is active.
Google's AI
reads your profile.
Google's AI features increasingly answer questions like 'which cafes near me have outdoor seating?' from profile details and reviews. Accurate attributes, a current menu and recent reviews are what those answers draw on.
Google started table bookings in AI Mode in the US, through partners like OpenTable, and added Australia among eight new markets in April 2026. Check whether your booking system is a partner: venues with complete profiles and a supported partner are the ones it can book.
What I see most often
What I see
most often.
- 1
The delivery app as the main link
Google's order button sends regulars to an app that takes a commission.
- 2
PDF menu only
A menu that is slow to open on a phone and invisible on the profile.
- 3
Outdated prices
The Google menu shows last year's prices.
- 4
No booking link
Booking only by phone, during service, when nobody can answer.
The honest bit. A profile can't fix a quiet street or a tired fit-out. It makes sure the people who are already looking can choose you quickly.
Questions
people ask.
How do I add a menu to my Google Business Profile?
Use the menu editor to add sections, items and prices, or upload menu photos.
How do I add a booking button on Google?
Through a booking provider that works with Google. Some, like Quandoo, offer Reserve with Google in Australia.
Can I remove Uber Eats from my Google listing?
You can choose a preferred ordering provider or turn off ordering. Providers must remove their link within 5 business days of your request.
How do I get more Google reviews for my restaurant?
Ask every table, the same way, without incentives. Google bans rewards and asking only happy customers.
Related
Keep
going.
Get a free
search audit.
Takes a minute. Audits come back within 1 to 2 business days. For anything else, I'll get back to you as soon as possible.
What happens next
- 1I'll ask for read-only access, or just your website for a search audit.
- 2I go through it and write up the 3 biggest fixes.
- 3A 20-minute call to walk you through it. No pitch unless you ask.