Education marketing
SEO for
education.
Course pages rank and get quoted when the facts are on the page as text: fees, duration, entry requirements, start dates, outcomes and codes. Google stopped showing Course info rich results in 2025, so Course info markup won't earn a special result any more, and its AI features have no extra requirements beyond normal SEO. Clear, quotable pages that match what students see on ComparED and Your Career are what count.
Written by Dan Picken, a marketer who checks the sources. Last checked 2 November 2026.Course schema
changed.
Google removed Course info rich results in 2025, after announcing the change in June that year. Course markup won't break anything, but it no longer earns the special search result many guides promise.
Google's AI Overviews and AI Mode have no additional requirements beyond normal SEO. They may run several related searches per question, so a page that answers the follow-up questions (cost, time, entry, careers) has more chances to be used.
Make the facts
quotable.
Paste a course page into the check below. If the answers live only in a downloadable brochure, most people and AI tools won't see them.
Course page check
Can people, and AI,
quote your course page?
Paste the text of a course page. It checks for the facts people and AI tools look for. If they're only in a PDF brochure, they mostly don't count.
Found
0 / 6
Match the
independent sources.
Students and AI tools cross-check. ComparED draws on QILT surveys of students and graduates. Your Career now hosts the national search for VET courses and providers, which took over from My Skills in 2023. Admissions centres list entry scores and dates.
Make sure your course pages agree with those listings on fees, entry scores, duration and outcomes. Where they differ, update whichever is wrong.
Codes and names
on the page.
Some course page facts are required, not optional. RTOs have to give prospective students the training product code and title, duration, modes of delivery and all fees before they enrol, and that information must be clear, accurate and current wherever it appears. Providers enrolling overseas students must show their CRICOS registered name and registration number in all written or online material used to offer a course.
That's good news for search. The codes are how a careful student, or an AI tool, matches your page to the national listings. Put them on the course page as text, near the top, not only in a footer image or a brochure.
Pages worth
building.
These answer the follow-up questions families and students ask after the first search. They are also the pages most likely to be quoted when someone asks an AI tool which course or school to consider. Keep the facts in step with the admissions centre and Your Career listings.
- One page per course, with the facts as text and a short, honest description of who it suits.
- Pathway pages: 'from Certificate IV to a degree', 'entry without an ATAR'.
- Career pages: 'how to become a ...', linked to the courses that lead there.
- Fees and funding: what each course costs, and the help available.
- For schools: pages on fees, transport, uniforms, enrolment steps and what each year level looks like.
What I see most often
What I see
most often.
- 1
Fees in a PDF
The one thing every student asks, hidden in a download.
- 2
Course info markup as the SEO plan
Markup added for a rich result Google no longer shows.
- 3
Thin course pages
A paragraph of marketing copy and an enquiry form.
- 4
Listings that disagree
Different fees or durations on the website, Your Career and the admissions centre.
The honest bit. SEO for education takes a full enrolment cycle to judge. Start with the courses you most need to fill, and make those pages the best answer first.
Questions
people ask.
Does Course schema still work?
Google stopped showing Course info rich results in 2025. Course info markup is harmless but no longer earns a special result.
How do I get my courses into AI Overviews?
There are no extra requirements. Put clear facts on the page as text and answer the follow-up questions students ask.
What should a course page include?
Fees, duration, entry requirements, start dates, outcomes, the course and provider codes, and how to apply, all as text.
Where do people compare VET courses?
On Your Career, which took over My Skills in 2023. Keep your listing consistent with your website.
Related
Keep
going.
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What happens next
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- 2I go through it and write up the 3 biggest fixes.
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