SEO for
solar companies.

For searches like 'solar installers gosford' or 'battery installer newcastle', the map results usually sit above the ordinary links. For most installers, the Google Business Profile is the most valuable page they own, and the one they look at least.

Get the basics right. If customers don't visit your premises, Google says a service-area business should hide its address and set a service area that stays within about two hours' drive. The business name must be your real name: Google doesn't allow service descriptions or locations added to the name, so 'Coast Solar Batteries Gosford' only works if that's what's on the sign and the paperwork.

Then work it like a shopfront: photos of real installs, a description that includes your licence number, the products you install, and replies to every review. A steady trickle of reviews mentioning the suburb and the job does more than a burst after a campaign.

Solar buyers search for products and problems, not for your services menu. A single 'Services' page listing solar, batteries, EV chargers and commercial work can't rank for any of them properly. Each of these usually deserves its own page:

• Solar panels, including replacing or upgrading an old system.
• Home batteries, with a plain answer to 'what size do I need'.
• The battery rebate: how it works, today's figure, and the date it changes.
• Virtual power plants, and what joining one means for the household.
• EV chargers, if you install them, with what the switchboard needs.
• Commercial solar, if you do it, written for business owners rather than households.

One change matters for anyone who quotes businesses. Solar systems from 100 kW to 1 MW installed from 1 October 2026 can now create STCs, with a fixed 5-year deeming period. The CER says applications for these systems open in mid to late November 2026.

That makes 'commercial solar rebate' a search worth a proper page: what qualifies, how the certificates are worked out, and an example for a typical warehouse or club roof. Few installers have written it well yet, and business owners searching for it tend to be further along than households.

Pick a suburb you'd like to rank in and run it through the test. It tells you whether the page would help a local, or whether it's a near-copy that belongs on a region page.

The common playbook is a page per suburb with the name swapped: 'Solar installers Terrigal', 'Solar installers Avoca Beach', and forty more. Google's spam policies describe exactly this as doorway abuse: pages targeted at specific regions or cities that funnel users to one page, or substantially similar pages that read more like search results than a site.

Its policy on scaled content is the same idea at volume: many pages made mainly to manipulate rankings rather than to help. Forty near-copies don't add up to authority. They add up to forty thin pages competing with each other.

The better structure is a strong region page (Central Coast, Lake Macquarie, Hills District) with real installs from across it, and individual suburb pages only where you've done enough work there to say something specific. Start with three suburbs, not thirty.

The battery factor falls every January and July: 6.8 STCs per usable kWh for installs from May to December 2026, then 5.7 from January, and lower each six months until 2030. Rooftop solar's deeming period also drops from 5 years in 2026 to 4 years from 1 January 2027.

Keep one rebate URL and update it, rather than publishing a new post each time. A page with history and links builds up; a new post every six months starts from scratch and leaves old, wrong numbers ranking. Put a visible 'last updated' date at the top, show the current figure in the first paragraph, and include a worked example for a common size.

Add the hub's rebate calculator or your own, and say plainly that the final figure depends on the install date. It's useful, it's linkable, and it's what people searching for the rebate are trying to work out.

Google's people-first guidance asks whether content shows first-hand expertise and a depth of knowledge, and who made it, how and why. Solar installers have this in spades and rarely publish it.

A short write-up for each notable job is the simplest SEO asset in the industry: suburb, system size, battery, roof type, the tricky bit and a photo. Over a year those pages answer 'has anyone done this on a roof like mine?' better than any blog post, and they give your suburb and region pages real material to link to.

Measure it by quote requests and calls from each page, not rankings. A page that ranks third and gets five quote requests a month is worth more than one that ranks first and gets none.