Support at Home
marketing.

Support at Home started on 1 November 2025, replacing Home Care Packages and Short-Term Restorative Care. The entry-level Commonwealth Home Support Programme moves across no earlier than 1 July 2027. The new Aged Care Act 2024 started on the same day, with a Statement of Rights for older people.

Old names stick. Plenty of families still search 'home care packages', and pages written for the old program now give the wrong answer. Update them, and explain the change in a sentence for the people still using the old words.

At 31 March 2026, 364,723 people had a Support at Home place, 100,191 were waiting in the priority system, and 950 providers were approved. Estimated waits were 6 to 7 months for medium priority and 7 to 8 months for standard.

Home care has grown fast. Use rose from 18 to 61 people per 1,000 aged 65 and over between 2017 and 2025, and not-for-profits run 64% of home care services.

Providers must publish standard prices on their own website and in My Aged Care's Find a provider tool. The Aged Care Quality and Safeguards Commission says it monitors prices and targets providers charging more than comparable providers. Planned price caps were deferred in May 2026. Instead, the regulator can order refunds where it finds overcharging, and a national summary of Support at Home prices is published quarterly, so families can see how your prices compare.

That makes the price page one of the most important pages on your site. Families compare providers on it. A clear page, with every service priced and explained in plain words, builds trust. A PDF that's hard to find does the opposite.

The strengthened Quality Standards ask for information that's current, accurate and timely, and transparent prices. That's a good test for every page, not just the price list.

Tick what your price page does today.

Adult children often do the research for a parent, usually on a phone, often at night. Write for them: clear prices, what happens first, and how quickly you can start.

But the person receiving care makes the choice. The Statement of Rights says older people have the right to choose who provides their services and get information in a way they understand. Show the older person respect in your copy and photos, and make it easy for them to read your pages and make contact themselves.

With waits of several months, people often research providers well before they can use one. Offer something useful in the meantime: a plain guide to how Support at Home works, what to ask a provider, or what to do when the assessment letter arrives.

If they sign up for updates by email, the Spam Act applies: consent, your details and a working unsubscribe. Then keep the emails useful and rare.