A month of
provider marketing.

In most industries a sloppy claim on a website is a marketing problem. In care it can land on a participant. An agency-managed participant who books an unregistered provider because a page implied otherwise can't use the provider at all under their plan. A family that budgets on an old price list gets a surprise on the first monthly statement.

Regulators are watching the wording. The NDIA says it doesn't approve or endorse any products or services, so 'NDIS approved' misleads. In June 2026 the ACCC said an NDIS provider had paid a $19,800 penalty over a Facebook and Instagram ad saying 'If you have NDIS funding, it's covered'. So week one is a clean-up, before anything new is written.

Choose what you provide and your registration status. The list changes to match and remembers your ticks in this browser. Nothing is sent anywhere.

Search your own site for 'NDIS approved', 'funded', 'covered' and 'home care packages'. Fix each match. The first three are funding claims that depend on the plan. The last is an old program name that Support at Home replaced on 1 November 2025, so a page using it needs to explain the change or it gives families the wrong answer.

Write your registration status in one sentence and use it in every page footer and profile. The Commission's register shows providers that are registered, and those suspended or revoked, and referrers do check it.

If you employ allied health practitioners, check testimonials as well. Ahpra-registered practitioners can't use testimonials about symptoms, treatment or outcomes in advertising, and the site owner is responsible for reviews published on it.

Give each service its own page, named the way plans and families name it: 'in-home support', 'community access', 'occupational therapy for kids'. List the suburbs you cover by name. 'Wyong, Tuggerah, Lake Haven and the northern Central Coast' tells a family far more than 'Central Coast and surrounds'.

Say whether you're taking new clients, and date it. A line like 'Taking new clients in Charmhaven, updated October 2026' saves a family five phone calls. The tick list gives you a re-check date, so the line doesn't go stale.

Support at Home providers: make sure your website prices match your Find a provider listing exactly, and that they're on a web page, not only in a PDF. The caps planned for 1 July 2026 were deferred indefinitely on 19 May 2026, so take out any wording that promises capped prices.

Update the pack you send support coordinators and plan managers: services, suburbs, capacity, registration status, how to refer, and who answers the phone. The referral check on the how participants choose page lists what a coordinator needs.

Then test the site for the people who use it. The Australian Human Rights Commission's guidelines on equal access to digital goods and services point to the latest version of WCAG, the international accessibility standard. Try your main pages with a keyboard only, zoom to 200%, and check the contrast of your body text. The accessible websites page has a checker for contrast and readability.

Set up tracking for calls and enquiry forms, without health details. Keep diagnosis, condition and plan details out of page addresses and form names a tag can read. Google's personalised advertising policy treats disability as sensitive even when the ad is aimed at a carer, and Customer Match and lookalike audiences aren't supported for it, so don't build a plan around them.

Then start small: a search campaign for one service, in the suburbs where you have capacity, sent to that service's page. Search ads match what someone types rather than who they are, which is why they suit care. If you email or text families afterwards, you need consent, your details and a working unsubscribe.