Your gym,
the next 30 days.

Most gyms don't lose members for lack of ads. They lose them after the marketing has worked: a price nobody can find, an enquiry answered tomorrow, a trial that just runs out. Ads send more people into whatever's there. So the first three weeks fix the leaks, and the money comes last.

The price page comes first because buyers look for it first, and because it's where trust is won or lost. In WA, fitness suppliers must already publicly disclose fees, the minimum term and the total minimum cost. NSW doesn't require it, but the NSW Government's guide for fitness businesses suggests giving people a separate sheet listing every fee. Do it once, and every later task builds on it.

Pick who you are, and the list shows your jobs. Ticks are saved in this browser.

Read your own price page as a stranger would. Can you find the weekly fee, the joining fee, the minimum term, the notice period and how to cancel, without asking? If any ad says 'no lock-in', check it's true for every member: the ACCC has said 'No Contracts' is likely misleading when there's a notice period or an upfront payment.

Then the Google Business Profile. Hours, staffed hours, class types, real photos of the room as it is now. If your booking software is a Reserve with Google partner, Google can show a booking option on your profile for fitness classes and services. Ask your provider. Put the timetable on your website in text too, not only inside the app. The AI search page for gyms explains why AI tools need it.

Set a rule for the front desk: every enquiry gets a real reply within the hour during staffed times, and an automatic reply with the booking link outside them. In US research, only 37% of companies replied to a web lead within an hour, so the bar isn't high.

Then give every trial an ending. A plan on day one, a check-in halfway and a booked chat on the last day, with the price and terms on paper. Trial turning into a paid plan? Tell them before the last day. New laws will require notices when introductory periods end, so it's worth building the habit now. The gym lead generation page has a tool that finds which stage is leaking.

Ask the coaches to film or photograph one class each this week, with members' permission and nobody who hasn't agreed in the frame. Real rooms and real members beat stock photos everywhere: the website, the Google profile and any ads later.

Keep body shots out of the ad pile. Meta lists before-and-after weight loss images and zoomed-in body shots as non-compliant in ads. Show people training, not results.

Start a review habit. Every new member at their 30-day check-in gets the same short message with your review link. Everyone, not just the regulars: Google's rules ban selectively soliciting positive reviews, and offering a reward for one.

Count last month's joins by where they came from. Rough is fine: walk-in, friend, Google, Facebook or Instagram, trial booking, returning member. That's your starting line.

Set up tracking before you spend. Google Ads can show your number only when you can take calls and count calls from ads as conversions. If you'll run Google Ads for a while, plan offline conversion imports so joins at the desk are counted, not just bookings.

Then one paid test, with an end date. Google search ads if people are already searching for your class and suburb; Facebook and Instagram if you're new or launching a class nobody's searching for yet. The gym budget page works out what a join can cost before it stops paying.

Book 20 minutes at the same time each month, and look at four numbers: enquiries, trials, joins and cancellations. If enquiries went up but joins didn't, the problem is the trial or the price, not the marketing. If cancellations rose, look at the first month for new members before anything else.

January changes the plan. From mid-December, make sure the price page, the profile and the reply rule are ready before the rush, because that's when the most people check you out at once.