Dental prices
and 'no gap'.

Cost keeps people away. The ABS found 16.1% delayed or skipped dental care because of cost in 2024-25, and many don't know what a check-up costs until they're in the chair.

There's no rule that dentists must publish fees. But a page with typical fees for common items, and what changes them, takes away the fear of the unknown.

The most recent public figures are older. CHOICE, reporting the ADA's 2022 fee survey, gave average fees of about $67 for a comprehensive exam and $123 for a scale and clean, with wide ranges between practices.

Use your own fees, by ADA item number, and say what affects them: x-rays, complexity, the number of visits. Update them when they change.

The ACCC's price display rules say the single total price must be shown at least as prominently as any part-price, and it must include unavoidable fees you can work out. A 'from' price is no exception.

So 'Check-up and clean from $199' must be a price someone can actually pay, not one that only applies with no x-rays when most people need them.

Ahpra's guidelines say an ad that states an instalment amount without the total cost may breach the National Law. Work out the total, and show it beside the weekly figure.

'No gap', 'claim on the spot' and 'covered by your fund' depend on the patient's policy. Say which funds and networks it applies to, which items, and that it depends on their level of cover.

The ACCC case is the warning: SmileDirectClub was ordered to pay $3.5 million for suggesting customers could claim aligner costs from their health fund, when most policies didn't cover them.

55.5% of Australians have extras cover, so fund information is useful to most readers. It just has to be accurate.

For eligible children, the CDBS pays up to $1,158 over two calendar years for periods starting in 2026. It doesn't cover orthodontic or cosmetic work. Explaining it clearly, including who's eligible, helps families who think they can't afford to bring their kids in. The hub page has a balance checker.