Trades and construction marketing

How customers
choose a tradie.

Most customers compare. Consumer guides tell them to get at least three written quotes, check the licence and pay only a small deposit, and in NSW anyone can check a tradie's licence online. So by the time you're quoting, you're being read side by side with two others. The tradie who replies fast, quotes clearly and makes the licence easy to check often wins before price decides it.

What customers
are told to do.

In NSW, customers can check a builder's or tradesperson's licence online by name, licence number or ABN. Other states have their own registers.

WA Consumer Protection's advice is typical: get at least three quotes, get them in writing, check the licence, and pay no more than a small deposit. It explains that a quote is the total amount agreed and becomes binding once accepted, while an estimate is a best guess that can change.

Your quote,
side by side.

Picture three quotes on the kitchen bench. One arrived the same day, says exactly what's included, has a total price and a licence number. One is a figure in a text message. One hasn't arrived. The cheapest isn't always the one that wins.

Clarity does a lot of the work. When one quote lists what's included and another doesn't, the vague one can look cheaper while being worse value, and customers who've been caught before tend to avoid it. Run your own process through the check below.

Quote check

Would your quote
win the comparison?

Consumer guides tell people to get at least three quotes. Yours is being read next to two others. Tick what's true for how you quote now.

Your score

0 / 8

Fix first

    The quote you
    didn't follow up.

    Plenty of quotes aren't lost to a competitor. The customer got busy, forgot, or wasn't sure who to call. A single, polite follow-up a few days later ('Just checking you got the quote, happy to answer any questions') wins back some of those, and costs nothing.

    Track it: quotes sent, quotes won, and why the others went elsewhere when you can find out. Your win rate is the number that tells you whether the problem is price, speed or trust.

    Deposits and
    payment terms.

    In NSW the deposit limit is law, not advice. Under NSW home building law, the most a customer can be asked to pay as a deposit is 10%, and home building work over $5,000 (including GST) needs a written contract. On work valued at more than $20,000 (including GST), you need home building compensation cover before you take any money or start, and customers can look you up by name or licence number on the HBC Check register. Put the deposit, the contract type and your certificate on the quote: it answers the questions careful customers have been told to ask.

    Customers are also told to keep deposits small. WA Consumer Protection suggests no more than 10% for most trade work, and builders aren't allowed to ask for more than 6.5% on contracts between $7,500 and $500,000, with the rest paid as work is done. Rules differ by state, so check yours.

    A small, explained deposit, and staged payments for bigger jobs, removes one more reason to hesitate. If you need a bigger deposit for materials, say why on the quote: 'Covers the hot water unit, which we order on acceptance.'

    What I see most often

    Where quotes
    get lost.

    1. 1

      A number in a text message

      No breakdown, no inclusions, no licence. Next to a proper written quote, it looks like a risk.

    2. 2

      Quotes that take a week

      By the time it arrives, the customer has booked someone who replied in two days.

    3. 3

      No follow-up at all

      The quote goes out and nothing happens. Some of those would have said yes to a nudge.

    4. 4

      Licence number nowhere to be found

      Customers are told to check it. If they can't find it, they move on.

    The honest bit. Sometimes you lose on price, and that's fine. If you're always the most expensive and still win half your quotes, you're probably priced right. If you never lose on price, you might be too cheap.

    Questions
    people ask.

    How many quotes do customers get for trade work?

    Consumer guides commonly advise at least three, so expect your quote to be compared.

    What's the difference between a quote and an estimate?

    A quote is the total amount you agree to charge, and it becomes binding once accepted. An estimate is a best guess that can change. Consumer guides tell customers to prefer written quotes.

    Do customers check tradie licences?

    They're told to. In NSW anyone can check a licence online. Make yours easy to find on quotes, your website and your Google profile.

    Should I follow up a quote?

    Yes, once, a few days later. Many quotes go quiet because the customer got busy, not because they chose someone else.

    Related

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