Accounting marketing
Fixed fee
pricing pages.
A good fixed fee page tells a business what it gets, what it doesn't, and what it costs, before they call. In a vendor survey, over 7 in 10 small businesses preferred fixed-price billing, and cost was the top reason businesses considered switching. Publish packages for your most common jobs, list inclusions and exclusions, make any 'from' price genuine, and say whether GST is included. The ACCC's rules on price displays apply.
Written by Dan Picken, a marketer who checks the sources. Last checked 2 November 2026.Why publish
your fees?
Cost is the worry people bring to the first call, and many never make the call. In QuickBooks' survey, 'too expensive' was the top reason businesses considered switching, and most preferred fixed fees.
A fee page filters as well as sells. People who'd never pay your rates leave early, and the ones who call already know roughly what to expect.
Build a
package block.
Describe one package. It writes the block and checks the wording.
Fixed-fee page builder
Write a fee page
people trust.
Describe one package. It builds the block for your pricing page and checks the wording. The starting text is a made-up example.
Your package block
Check before publishing
What to
show.
Who the package is for, in plain words. What's included, item by item. What's not included, and what happens if they need it. How the price works, and whether it includes GST.
Three or so packages is usually enough. More than that and people can struggle to choose, which is choice overload. Put the one most clients pick in the middle, and say so.
How to shape
the packages.
Build packages around kinds of clients, not lists of services. 'Sole trader with one income', 'Company with a few staff' and 'Property investor with two rentals' tell people which one is theirs at a glance.
Make the differences between packages obvious: more entities, more income streams, BAS included or not, advice meetings each year. If someone can't tell why one costs more, they'll pick the cheapest or leave.
Then give each package an honest boundary. 'If you have more than two rental properties, we'll quote separately' is better than a surprise bill. It's also what keeps a 'from' price genuine.
In QuickBooks' survey, over 7 in 10 businesses preferred fixed-price billing, and only 10% called their accountant a key strategic partner. A package that includes a planning meeting is one way to change that.
Rules for
showing prices.
The ACCC says a price must include compulsory charges and be shown clearly, and fine print can't contradict the headline. A 'from' price has to be one clients can actually get.
Members of the professional bodies also follow APES 110 on marketing, so avoid claims like 'cheapest in town' unless you can prove them and keep them current.
A line worth
adding.
The ATO says fees for managing tax affairs are deductible when paid to a registered tax agent. It's a fair, accurate point to make on a fee page, as long as you don't present it as personal advice.
What I see most often
What I see
on fee pages.
- 1
'Contact us for a quote'
No fees anywhere, so people guess, usually high.
- 2
No exclusions
Packages that list what's in, never what's out, leading to surprise bills later.
- 3
Too many packages
Six or seven options with small differences, so nobody can choose.
The honest bit. Publishing fees means some people will leave on price. That's usually the point: the calls you get are better ones.
Questions
people ask.
Should accountants publish their fees?
For common, predictable work, usually yes. Most small businesses prefer fixed fees, and a clear page filters out people who were never going to pay your rates.
How much does an accountant cost in Australia?
It depends on the work and the firm. Look for a fee page with packages and inclusions, and ask what would push the price up.
Do accountant fees include GST?
Say clearly either way. If individuals will see the price, the ACCC says the total price must include taxes like GST. Prices aimed only at businesses can exclude it, but say so.
Can I use 'from' prices?
Yes, if the 'from' price is genuinely available and you explain what increases it.
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