Call 0409 710 809
In writing
The 3 changes that would save or make the most, in order, with what to do and why. Not a 40-page report.
For Australian businesses running Google Ads
Free Google Ads
audit.
I go through your account myself and send you the 3 fixes that would save or make the most money. Then a 20-minute call to walk you through them. No pitch unless you ask.
Back within 1 to 2 business days. Read-only access, so nothing in your account changes.
What I check
Six places
money leaks.
- 1
Where the money goes
Which campaigns, searches and locations take the budget, and which of them bring enquiries or sales.
- 2
Search terms
What people actually typed before they clicked. This is usually where the biggest leak is.
- 3
Conversion tracking
Whether what's counted as a conversion is a real enquiry or sale, and whether anything's counted twice.
- 4
Locations and schedule
Who can see your ads, and when. The default location setting catches a lot of accounts out.
- 5
Bidding and budget
Whether the bidding has enough good data to work, and whether more budget would buy more or just cost more.
- 6
Ads and landing pages
Whether the ad keeps the search's promise, and the page keeps the ad's.
Most Google Ads accounts I look at aren't short on budget. They're short on knowing which part of the budget is working. I'd rather show you where the money's leaking than ask you for more of it.
What you get
Three fixes.
In plain English.
On a call
20 minutes to go through them and answer questions. Bring whoever runs your account if you like.
Yours to keep
Do the fixes yourself, give them to your agency, or ask me. All three are fine.
The honest bit. An audit finds leaks in the account. It won't fix an offer people don't want, or a phone nobody answers. If that's what I find, I'll tell you. Want to see how I think about landing pages first? Here's a worked example. More interested in Google's free results? Try the free SEO and AI search audit.
Questions
people ask.
Is it really free?
Yes. You get the three fixes in writing whether or not you work with me. If they're things you can do yourself, I'll say so.
Do you need my password?
No. You add my email to your Google Ads account with read-only access, which lets me see everything and change nothing. You can remove it when we're done.
What if an agency runs my account?
That's fine, and common. Read-only access doesn't change anything in the account. A second opinion is often the quickest way to know whether to stay, change or bring it in-house.
How long does it take?
Audits come back within 1 to 2 business days. Then a 20-minute call to go through them. No pitch unless you ask for one.
Who will I deal with?
Me, Dan Picken. I do the audit myself and I'm on the call. I'm based on the Central Coast, NSW, and work with businesses across Australia.
Get your
free audit.
Takes a minute. Audits come back within 1 to 2 business days. For anything else, I'll get back to you as soon as possible.
What happens next
- 1I'll ask for read-only access, or just your website for a search audit.
- 2I go through it and write up the 3 biggest fixes.
- 3A 20-minute call to walk you through it. No pitch unless you ask.